For CI and product marketing leaders
Say yes to the business.
Skip the new hire.
Senior competitive intelligence capacity that works as part of your team. Your stakeholders get what they need. Your CI program gets the credit.
Sound familiar?
More requests than ever. Fewer people to answer them.
Less headcount
Teams are flat or shrinking while the business demands more from CI every quarter.
AI helps, the queue still grows
AI speeds up analysis, but it doesn't clear the backlog or change how reps sell.
Stakeholders want it now
Battlecards, win/loss and competitor deep dives are needed this quarter, not next.
The trade-off
Most CI leaders end up choosing between two bad options
Say no
Requests go unanswered. The business works around you, and CI starts to look like a bottleneck.
or
Spread it thin
Everything gets a little attention and nothing gets done well. The team is busy fighting fires, but the impact is limited.
A third option
An extension of your team. Your program gets the credit.
We take the work you can't get to, deliver it to your standard, and hand it back for you to present. No new hire, no long wait.
How we work with you
Built into your program, not beside it
01
Your priorities
You choose what we take from your queue.
02
Your tools
We work in your templates, CI platform and CRM.
03
Your name on it
You present the results to sales and leadership.
04
Built to hand over
Sources and method included, so your team can keep it current.
Services
The work that's been sitting in your queue
Understand
Win/loss interviews
Candid interviews with recent buyers who chose or rejected you, run by a neutral third party.
What you get
- Deal selection and interview guide
- Recruiting and scheduling
- 30-minute buyer interviews
- A written summary of findings
- Optional executive readout with recommendations
Timeline
4–6 weeks for a study, or quarterly as a program
Why it helps you
Buyer evidence you can take to leadership, without pulling your team off other work
Understand
Head-to-head competitor analysis
A side-by-side comparison of your product and one competitor, grounded in hands-on trials of both.
What we cover
- Positioning and messaging
- Target customers and market fit
- Technical and user experience
- Trial experience, pricing and packaging
- How deals against them unfold
- Services, support and customer feedback
You get
A report on strengths, gaps and where to win, plus a leadership readout
Timeline
3–4 weeks per competitor
Equip
Battlecards
Field-ready battlecards, built by someone who has carried a bag.
On every card
- Why we win
- Landmines to set and to avoid
- Discovery questions
- Objection handling
- Proof points
- A pricing talk track
How it's built
Input from your top reps, a review with your experts, and a walkthrough for reps
Timeline
3 days per card, or a bundle of three
Options
Start small, or hand us a bigger piece
3 days per card
Battlecards
One field-ready card, or a bundle of three.
4–6 weeks
Win/loss study
Buyer interviews with a written summary and optional readout.
3–4 weeks
Head-to-head analysis
A deep comparison against one competitor, with report and readout.
Monthly
Retainer
Ongoing capacity: card refreshes, quarterly win/loss and requests from your queue.
Fixed scope, fixed fee. Ready to go after a competitor? A takeout play turns this work into pipeline.
Proof
Programs and plays Chris has built
100+
win/loss interviews a year in a program he scaled
1,000+
go-to-market staff on a CI platform he rolled out
~10
competitive plays launched in about 18 months
$25M+
won bookings from those plays
Directional results from programs Chris led at a previous employer, a global customer-service software company.
Let's clear the first item off your list.
Pick one piece of work from your queue. A single battlecard is a simple way to start.