Competitive intelligence for AI-first businesses
Competitors stand in your way.Create a gap and outsell them.Overtake them.
Competitive sales plays and market insights for AI-first software companies. Built by a former seller and proven competitive intelligence leader. Measured in pipeline, revenue and deal outcomes.
Our point of view
Competitive intelligence only matters when it wins deals.
So we build plays the way sellers sell: fewer, bigger bets, aimed at the right accounts, run across the whole funnel and measured end to end.
Two ways in
Built for the teams that win competitive deals
For revenue leaders
Take share from the competition
Competitive takeout plays built the way sellers sell: a story reps believe in, targeting you can rely on, and full funnel activation that drives conversion.
Explore takeout playsFor CI & PMM leaders
Say yes to the business request. Scale without adding headcount.
Senior on-demand CI capacity that works as part of your team: win/loss, head-to-head analysis and insight creation, clearly differentiated positioning and messaging. Delivered to your standard, ensuring you get the win.
See how we extend your teamHow Overtake works
One system, four ways in
Every service stands on its own, and each one feeds the next. Start anywhere: smaller engagements credit toward larger ones.
01
Understand
Why are we winning and losing, and to whom?
Win/loss interviews
Head-to-head competitor analysis
02
Equip
What do reps need to win the deal in front of them?
Messaging and deal tactics built by a former seller
03 · Flagship
Attack
How do we take share from a named competitor?
Competitive takeout plays
04
Sustain
Is it working, and what's next?
Retainer: track results, tune the play, launch the next one
Proof
Results from plays like these
$30M+
won bookings from about 10 plays in about 18 months
$100M+
in pipeline across 1,000+ deals
~5 pts
higher win rate on takeout plays than the company average
100+
win/loss interviews a year in a program Chris scaled
Directional results from competitive plays and programs Chris led at a previous employer, a global customer and employee service software leader.
Why Chris Al-Joundi
Built by a seller who became a CI leader
Chris has lived both sides of the deal: a decade carrying a quota at Salesforce, and a decade mastering competitive intelligence at Salesforce and Zendesk. He knows how complex deals are bought and sold, so the plays he builds get used in deal cycles, not left in a folder.
More about ChrisSalesforce
A decade carrying a quota
- Consistent Peak Performers Club member as a Salesforce AE
- Built and led multiple high performing sales teams
- Drove growth by surgically attacking the competition
Salesforce · Zendesk
A decade mastering competitive intelligence
- Competitive deal advisor on Salesforce's largest enterprise deals
- Built and led a global CI program: team, tools and executive reporting
- Briefed CEOs, executive teams and boards on competitive strategy
Let's pick your first competitor.
A short scoping call to find the first piece of work: a takeout play, a win/loss study or a single battlecard.